This part of the series focuses on Marketing.

Every new or early stage business owner should have a working knowledge of these principles to create a sound marketing strategy and actionable go-to-market plan.

Marketing:

• Building your brand

• Market Research

• Identifying Your Target Customer

• Free Marketing Options

• Paid Marketing Options

• Build a Budget

• Strategize your Marketing Plan

Speaker: Jolie Spiers, Hampton Roads Small Business Development Center