We believe in having a child like mind when it comes to learning. Open to all possibilities.
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
WORKSHOPS AND EVENTS
Meet the Buyers Extravaganza
Meet the Buyers Extravaganza is a government contracting event where businesses can advance their contracting knowledge, connect with other business owners, and network directly with government representatives and buyers.
Extravaganza Outcomes:
Opportunity to learn from and engage with procurement, purchasing, prime and subcontractors.
A no-schedule necessary networking portion where you can speak with as many agencies as you'd like.
Start new agency/prime relationships or advance existing ones.
We Welcome:
Business owners who are new to the government market
Business owners who are experienced government contractors
Service providers seeking to work with small businesses
Primes and agencies seeking small business partners
We encourage people in all stages of their government contracting journey to attend as everyone can learn something new, make important connections, and promote their business in a low-stakes environment.
What to Bring:
Multiple copies of your capability statement
Plenty of business cards.
Have a well-written elevator pitch ready to go is handy as well.
Event Schedule:
8:00 AM — Event Registration and Networking
8:30 AM — Welcome + Opening Remarks
8:45 AM — Unlocking Procurement Potential: Strategies from Government Procurement Specialists - Panel of Government Representatives including:
City of Roanoke Procurement Department
Roanoke City Public Schools Procurement
Roanoke Valley Resource Authority
Town of Vinton
Virginia Tech Procurement
9:45 AM — Navigating the Government Contracting Landscape: Insights from Successful Business Owners — panel of Business Owners including:
Baraka Kasongo, Volatia
Jennifer Eddy, Eddy Alexander
Lisa Sink, Ride Source
Nadean Carson, Oya Construction
10:30 AM — Go Connect — Meet the Buyers — A no-schedule necessary networking portion where you can speak with as many agencies as you'd like. Buyers and Procurement Specialists from the following agencies will be on site:
City of Roanoke Procurement Department
City of Roanoke General Services Department
Roanoke City Public Schools Procurement
Roanoke Valley Resource Authority
Town of Vinton
Valley Metro Procurement
Virginia Community College Shared Services Center Procurement
Virginia Department of Small Business and Supplier Diversity
Virginia Tech Procurement
11:30 AM — Meet the Buyers Extravaganza concludes
Registration Fees:
Business Owners - $15.00 per person to attend. Coffee, water and light refreshments are included with the registration. Register through the link below.
Local, State, Federal Government Agencies - $30.00 per agency. The registration fee includes registration for two people from the same agency, a 20”x6’ table to share information about your agency before and during the vendor meet + greet portion of the event, coffee, water and light refreshments. The registration fee helps support advising and training for small businesses in our region. Contact Heather Fay, hfay@roanokesmallbusiness.org or 540-632-1174 to learn more and register.
Refunds are not available. The registration fee for the event covers the planning, preparation, and materials that are coordinated in advance.
Special thank you to the Town of Vinton for providing the Vinton War Memorial for the Meet the Buyers Extravaganza!
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight. Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Navigating Cybersecurity Compliance
A helpful cybersecurity guide for small business owners!
In today's digital landscape, small businesses face an increasing number of cybersecurity threats. Navigating cybersecurity compliance can be daunting, especially for those with limited resources and expertise. This comprehensive guide provides small business owners with practical insights and actionable steps to effectively manage cybersecurity risks and ensure compliance with relevant regulations.
Whether you're a startup or an established small business, staying ahead of cybersecurity challenges is essential for protecting sensitive data, maintaining customer trust, and securing long-term success.
Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Financial FriYAY
We’re back for Financial FriYAYs to celebrate #financialliteracymonth in April. Join us LIVE on Facebook every Friday at noon to hear from local experts on topics that matter to you and your business:
-Retirement Planning for you and your employees
-Bookkeeping best practices
-Understanding financial statements
-Financing growth
Bring your lunch, share this with a friend, and join us on Fridays in April —> bring your questions too!
National Small Business Week Virtual Summit
As part of the National Small Business Week (NSBW), the U.S. Small Business Administration and SCORE will cohost the NSBW Virtual Summit that includes a variety of educational webinars, exhibit booths, free business resources, multiple peer-to-peer networking rooms and expert business advice from SCORE mentors.
The 2-day event is free to attend, but registration is required to access all the value the virtual event has to offer:
Action-driven content that can be applied to your business immediately.
Expert business advice to help you navigate your business journey.
Downloadable business resources to collect for future use.
Networking opportunities to connect with business owners from across the country.
Fee: No Cost
Dates: Tuesday, April 30 + Wednesday, May 1
Time: 11:00 AM - 6:00 PM EST
** Pre-Registration Required **
Payment Processing
This one-hour webinar is designed for small business owners to learn more about credit card optimization, including reducing fees on credit cards and gifts cards.
Learning Outcomes:
Choosing a Processor - What to look for when picking a company to process credit cards.
Visa/MC Interchange - Find out how the processors get charged and how it affects you.
Gift Card Programs - Will setting up a gift card program for your business help? If so, learn how to set one up.
Cash Discounting - Find out how to pass the fees to the cardholder in a way that doesn't break Visa/MC compliance.
By registering for this seminar, you grant the SBDC permission to share your contact information with the speaker.
Speaker(s): Ed Hopper is the CEO of Altor Processing Systems
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
First Thursdays with the SBA: Crowdfunding
Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.
Topic: Crowdfunding
Are traditional funding sources not a fit for your business? Consider crowdfunding. Join us as we discuss how crowdfunding works, why it may work for you, and tips and tricks on how to be a successful crowd funder. Finding revenue is one of the challenges for a project/idea/business. There are many options to help fund it. One option that may be the stepping stone to success is crowdfunding. Come in and learn if this is a possible funding stream for your future success. Maximized to the fullest use can mean more than money.
Key Takeaways:
What is crowdfunding?
How can crowdfunding help you finance your business?
Mistakes to avoid in a crowdfunding campaign.
Speaker(s): Martin Short, Lead Economic Development Specialist & Public Information Officer
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Marketing 101
Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:
How to choose your target group(s)
How to communicate with your target(s)
Market Definition
Market Segmentation
Competitive Analysis
Company Branding
Online (SEO) and Offline Marketing
Speaker(s): Bernard Ferret, Senior Business Counselor, Mason SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Smart Start
This workshop will not be recorded, attendance is required to receive bonus materials in the mail.
This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.
Course Description
To meet the growing demand of our region’s start-ups, we’ve created a course to accelerate your idea into an actionable start. Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
What you'll explore:
- If entrepreneurship is right for you
- How to pick the perfect customers
- How to best validate your idea
- Keys to growing an iconic brand
- Steps to laying the foundation for a legitimate business
- What resources are available to you
- Determine what stage you are in and what your next steps are
Bonus Material (worth $450):
1. Entrepreneur Certificate
We’ve partnered with StartUp Virginia to provide you with a scholarship to complete a certificate in entrepreneurship. You will receive your unique scholarship code in the mail upon completion of Smart Start along with a link to get started.
2. Entrepreneur Guidebook
Our region's #1 guide for entrepreneurs that includes everything you need to start smart.
3. E-Myth Revisited book
We believe every business needs to start with growth in mind. This book outlines the steps to consider when working _on_ your business.
4. Tax Calendar
A tax calendar prepared by a tax accountant to keep track of when and what taxes are due as a business.
Cost:
$35.00 per company for up to four members of the respective company to participate
Fine Print:
The cost of this workshop is directly allocated to Greater Roanoke & NRV Small Business Development Center programming.
Refunds are not available. The cost of the workshop covers the planning, preparation, and materials that are coordinated in advance.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Success Through e-Commerce
Join us if you’re interested in pivoting more of your efforts to ONLINE SALES!
This session will cover:
The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this.
The various e-commerce platforms available and how to select the best based on your specific business needs.
How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.
Speaker(s): Cameron Nelson, CEO of Tenzing Startup Consultants
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
User Experience: Why It Matters for Your Small Business Website
Is your website easy to use? Can visitors find what they are looking for? Are they able to complete transactions without an issue?
Whether highlighting your expertise, facilitating sales or providing options to contact you, the user experience of your business website matters. Join Lisa D. Dance, an experienced UX Research Consultant, as she shares actionable tips on making your website easy to use without breaking the bank.
Speaker(s): Lisa Dance, Service Ease
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
GovCon 101: Creating a Capabilities Statement
The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition.
Key Takeaways:
Proper formatting of the statement
Information to include and not include
Differentiators, Core competencies and past performance content
You will be provided an editable template to use for your own capability statement
How to use the statement
Speaker(s): Lisa Wood, Virginia PTAC
Cost: No Fee
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Combating Social Engineering Attacks
Learn strategies for mitigating escalating cybersecurity threats!
As social engineering attacks continue to evolve and escalate, businesses must arm themselves with effective defense strategies. This comprehensive resource delves into the world of social engineering, offering insights into the latest tactics used by cybercriminals to manipulate employees and gain unauthorized access to sensitive information. With the right knowledge and proactive measures in place, businesses can strengthen their security posture and safeguard against the ever-growing menace of social engineering attacks.
Speaker(s): Quiana Gainey, Virginia SBDC Cyber Industry Expert
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Smart Start
This workshop will not be recorded, attendance is required to receive bonus materials in the mail.
This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.
Course Description
To meet the growing demand of our region’s start-ups, we’ve created a course to accelerate your idea into an actionable start. Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
What you'll explore:
- If entrepreneurship is right for you
- How to pick the perfect customers
- How to best validate your idea
- Keys to growing an iconic brand
- Steps to laying the foundation for a legitimate business
- What resources are available to you
- Determine what stage you are in and what your next steps are
Bonus Material (worth $450):
1. Entrepreneur Certificate
We’ve partnered with StartUp Virginia to provide you with a scholarship to complete a certificate in entrepreneurship. You will receive your unique scholarship code in the mail upon completion of Smart Start along with a link to get started.
2. Entrepreneur Guidebook
Our region's #1 guide for entrepreneurs that includes everything you need to start smart.
3. E-Myth Revisited book
We believe every business needs to start with growth in mind. This book outlines the steps to consider when working _on_ your business.
4. Tax Calendar
A tax calendar prepared by a tax accountant to keep track of when and what taxes are due as a business.
Cost:
$35.00 per company for up to four members of the respective company to participate
Fine Print:
The cost of this workshop is directly allocated to Greater Roanoke & NRV Small Business Development Center programming.
Refunds are not available. The cost of the workshop covers the planning, preparation, and materials that are coordinated in advance.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Building A Cyber Resilient Business
Arm yourself with strategies for long-term security!
In an era marked by relentless cyber threats, building a cyber-resilient business is not just a goal—it's a necessity. This comprehensive guide explores the key components of cyber resilience, equipping business owners and leaders with the knowledge and tools needed to fortify their organizations against cyber-attacks.
From implementing robust security measures and leveraging cutting-edge tools with proactive planning and strategic investments, businesses can thrive in an increasingly digital world while safeguarding their assets, reputation, and customer trust.
Speaker(s): Quiana Gainey, Virginia SBDC Cyber Industry Expert
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
SEO & Social Selling
The following will be covered during this live webinar:
Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
What your digital channel strategy needs, to be effective in terms of content, technology and investment.
How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker(s): Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC & Timm Johnson - Director, Mason SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Franchising Too - Trends, Opportunities, and Obstacles
Which are the best franchises to invest in today, and what does it take to open a franchise in Virginia?
Whether you are able to operate a franchise full-time, or you want to run a business semi-passively while working a day job, learn more about...
how the franchise industry has changed since the pandemic
how the customers have changed
what the next big opportunities are in franchising!
We will also discuss common pitfalls to obstacles to success. You won't want to miss this!
By registering for this seminar, you grant Virginia SBDC permission to share your name and email address with the speaker.
Speaker: Heather Rosen, FranNet of Virginia and D.C.
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Mobile Apps: How to Plan, Execute & Launch
Does your business need a mobile app?
In this webinar, you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:
Market Research
App Scoping
Finding a Developer and Budget
App Business Planning
Marketing Approach
Building a Prototype
Launching an App
Promoting App
Speaker(s): Cameron Nelson, CEO of Tenzing Startup Consultants
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Using Technology in Your Business Workshop for Business Located In Franklin Co., Towns of Rocky Mount, and Boones Mill
Join us for a live on person interactive workshop where will delve into the world of ChatGPT and learn how to leverage its capabilities to build dynamic and engaging conversational experiences.
Through a combination of theoretical knowledge and hands-on practical exercises, you will gain a deep understanding of the:
underlying concepts
techniques
best practices for effectively training and fine-tuning ChatGPT models
and more!
Speaker(s): Jeff Robertson, Greater Roanoke and NRV Small Business Development Center
Cost: No Fee
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Intro to State Government Contracting with SBSD
Each year, the State buys goods and services totaling more than $7 billion – learn how your company can be a part of that!
This webinar is designed to educate small, woman and/or minority business owners about opportunities to sell their goods and services to the Commonwealth of Virginia and many local governments.
The workshop will provide information about the Virginia procurement process (the eVA system) and the benefits of SWaM certification.
Speaker: Angela Barber, Business Services Manager, Virginia Department of Small Business and Supplier Diversity, Eastern VA Region
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Financial FriYAY
We’re back for Financial FriYAYs to celebrate #financialliteracymonth in April. Join us LIVE on Facebook every Friday at noon to hear from local experts on topics that matter to you and your business:
-Retirement Planning for you and your employees
-Bookkeeping best practices
-Understanding financial statements
-Financing growth
Bring your lunch, share this with a friend, and join us on Fridays in April —> bring your questions too!
Grow Your Business with Digital Marketing
Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.
Learn about the basics of digital marketing, including:
Social Media
Email Marketing
Paid Ads
SEO
Affiliate Marketing
How to use analytics to measure your success
Fee: No Cost
Speaker: Cameron Nelson
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Financial FriYAY
We’re back for Financial FriYAYs to celebrate #financialliteracymonth in April. Join us LIVE on Facebook every Friday at noon to hear from local experts on topics that matter to you and your business:
-Retirement Planning for you and your employees
-Bookkeeping best practices
-Understanding financial statements
-Financing growth
Bring your lunch, share this with a friend, and join us on Fridays in April —> bring your questions too!
How to Pitch
Join us for a transformative workshop that will empower you to pitch your business or startup idea with confidence and finesse, whether you are pitching in a competition, partners, clients or investors.
Our virtual workshop is designed specifically for small business owners and aspiring entrepreneurs who want to learn "How to Pitch"! Don't miss this opportunity to take your entrepreneurial journey to new heights.
Attendees will:
Discover the strategies and techniques you need to craft compelling pitches.
Gain a solid understanding of the key components of a successful pitch. -Learn how to tailor your pitch to different audiences.
Gain an understanding of the importance of powerful storytelling techniques to make your pitch memorable and persuasive.
Explore effective visual aids and presentation tools tailored to the needs of small businesses and startups.
Tips to overcome common pitching challenges and objections encountered by small business owners and entrepreneurs, and more!
Fee: No Cost
Speaker(s): Tom Tanner, Regional Lead Advisor
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight. Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
VetBiz Veteran Business Owner Social
Join us for our spring Veteran Business Owner Social! Open to all Veteran Business Owners, or veterans planning to open one, and their family. A free 30 -minute coupon to each veteran family — limit two per family. You are welcome to purchase additional time if you want. There will be beer, soft drinks, water and food available for purchase. We hope to see you on April 10th! Pre-registration required.
Understanding Employment Regulations
It is more important than ever to stay in compliance with Virginia and federal labor regulations. To ensure that your business is compliant, please join us for "Understanding Employment Regulations."
Topics Covered:
What information can I request in an application or during an interview?
Are my workers employees or independent contractors?
What documentation must I keep and for how long?
Can I make my employees sign non-compete and non-disclosure agreements?
How can I fire an employee without having to pay unemployment compensation?
What am I required to do to insure employee safety from coronavirus?
Speaker: Randy Sparks, Jr.
Fee: $30.00
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Smart Start
This workshop will not be recorded, attendance is required to receive bonus materials in the mail.
This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.
Course Description
To meet the growing demand of our region’s start-ups, we’ve created a course to accelerate your idea into an actionable start. Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
What you'll explore:
- If entrepreneurship is right for you
- How to pick the perfect customers
- How to best validate your idea
- Keys to growing an iconic brand
- Steps to laying the foundation for a legitimate business
- What resources are available to you
- Determine what stage you are in and what your next steps are
Bonus Material (worth $450):
1. Entrepreneur Certificate
We’ve partnered with StartUp Virginia to provide you with a scholarship to complete a certificate in entrepreneurship. You will receive your unique scholarship code in the mail upon completion of Smart Start along with a link to get started.
2. Entrepreneur Guidebook
Our region's #1 guide for entrepreneurs that includes everything you need to start smart.
3. E-Myth Revisited book
We believe every business needs to start with growth in mind. This book outlines the steps to consider when working _on_ your business.
4. Tax Calendar
A tax calendar prepared by a tax accountant to keep track of when and what taxes are due as a business.
Cost:
$35.00 per company for up to four members of the respective company to participate
Fine Print:
The cost of this workshop is directly allocated to Greater Roanoke & NRV Small Business Development Center programming.
Refunds are not available. The cost of the workshop covers the planning, preparation, and materials that are coordinated in advance.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Financial FriYAY
We’re back for Financial FriYAYs to celebrate #financialliteracymonth in April. Join us LIVE on Facebook every Friday at noon to hear from local experts on topics that matter to you and your business:
-Retirement Planning for you and your employees
-Bookkeeping best practices
-Understanding financial statements
-Financing growth
Bring your lunch, share this with a friend, and join us on Fridays in April —> bring your questions too!
First Thursdays with the SBA: SDVOSB/VOSB
Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.
Topic: Service Disable Veteran Owned Small Business (SDVOSB)
The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for.
Key Takeaways:
What is a SDVOSB?
Who is eligible for the program?
What to expect with the recent changes to the program?
Speaker(s): Joey Pocan, Economic Development Specialist, Virginia District Office, U.S. Small Business Administration
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Pricing Your Small Business Services
How do you generate the "right" price for your service-based business?
We'll go over basics of budgeting for your small business first, since that's the foundation of making service-pricing decisions. Then we'll talk through the process of figuring out your prices for your services -- both hourly rate models and package models.
Post-workshop, registrants will receive a free digital template for business budgeting, a one-pager with the process overview of service-pricing, a copy of the slides from the webinar, and access to a recording of the webinar minus the live Q & A section at the end.
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Franchising 101: Starting a Business Through a Franchise
What does it take to be a successful franchise owner in Virginia?
Whether you are interested in operating a full-time business, being a semi-absentee investor, or having a highly profitable summer business, learn what to look for in a franchise, which franchises do well (and don’t do well) in our region, and state and local regulations to be aware of before signing a franchise agreement. There will also be information about franchise trends and opportunities.
Speaker: Heather Rosen, President of FranNet of Virginia and D.C.,
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Innovation Commercialization Assistance Program (ICAP) May 2024 Cohort
The Innovation Commercialization Assistance Program (ICAP) is focused on helping technology and innovation-driven startups during their entire commercialization journey - from ideation through funding and scaling. This is accomplished through one-on-one advising and experiential learning programs with a mentor team of experienced entrepreneurs. These services are offered at no cost and all advising is confidential. Since 2018, ICAP has worked with almost 1400 entrepreneurs who have raised over $175M from angel investors, VC groups, SBIRs, and other grants.
May 2024 Cohort Applications Due Monday, April 1 at Midnight
Riches in the Niches: Identifying Your Customers
Understanding your target customer is paramount to success. Join us for an interactive workshop where we delve into the intricacies of customer identification using the Lean Startup Methodology and Customer Discovery techniques. This process allows you and your team how to better understand what your proposed customers are doing now and how you can best fit into their buying process. These practices can be used for everything from coffee shops to medical device startups and dental offices to renewable energy ventures.
Don't miss this opportunity to gain invaluable insights into identifying and serving your customers effectively. Whether you're launching a new venture or seeking to refine your existing business model, this workshop will equip you with the tools and knowledge you need to succeed in today's competitive landscape.
Presenter: Josh Green, Director, Innovation Commercialization Assistance Program (ICAP), Virginia SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Trademark Basics
Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.
We’ll direct you to free resources from the USPTO and close out the discussion with a question-and-answer session.
Speaker: Mariessa Terrell, Attorney Advisor, Trademarks Customer Outreach, USPTO
Webinar presented in collaboration with the United States Patent and Trademark Office.
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Biometric Betrayal: How Our Bodies Become Tools for Hackers
Attention all small business owners! Biometrics are being used everywhere to “improve” the security of user logins and to help us authenticate our identity. However, if your biometrics are compromised, they are compromised forever. Join us for an engaging live webinar where we show you the latest tricks bad actors are using to steal your identity and what you can do to help protect yourself against this growing threat. In this session, you will:
Gain a Deeper Understanding: Learn how MFA (Multi-Factor Authentication) is being used for identification and authentication, and the role biometrics can play.
Arm Yourself with Knowledge: Discover ways bad actors can steal your biometrics and use them to impersonate you when perpetrating their latest scams.
Strengthen Your Defenses: Learn effective strategies to safeguard your company against identity theft.
Don't miss this opportunity to enhance your awareness and fortify your business's security. Register now to stay steps ahead of the evolving cyber landscape!
Speaker(s): Dr. Teresa Piliouras - CEO and Founder, Technical Consulting & Research, Inc., Pui Lam (Raymond) Yu - Executive Vice President Engineering at Technical Consulting & Research, Inc., Adithya Rajendran - Cybersecurity Analyst at Technical Consulting & Research, Inc and Curtis Rowe II - Cybersecurity Analyst Intern, Technical Consulting and Research, Inc.
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
SEO & Social Selling
The following will be covered during this live webinar:
Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
What your digital channel strategy needs, to be effective in terms of content, technology and investment.
How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker(s): Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC & Timm Johnson - Director, Mason SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Cyber Incident Response Planning: Building Resilience for Small Business
Preparing for cyber incidents is pivotal for small businesses to mitigate potential damages and ensure continuity in the face of cyber threats.
This training is designed to assist small business owners and decision-makers in developing robust cyber incident response plans. "Cyber Incident Response Planning: Building Resilience for Small Businesses" offers a comprehensive understanding of incident response frameworks, strategies, and best practices tailored to the specific needs and resources of small businesses.
Speaker(s): Quiana Gainey, Virginia SBDC Cyber Industry Expert
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Trade Talk: The Role of Customs Brokers
In today’s globalized economy, it can be easy to take the flow of goods from market to market for granted. But there are experts operating behind the scenes who ensure that shipments clear customs and make it into the country smoothly.
In this webinar, the Virginia SBDC’s Assistant Director of International Business Development Chris Van Orden will ask Shawn Jarosz, Founder & Chief Strategist at TradeMoves, about her experience working with small businesses as a licensed customs broker.
Speaker: Shawn Marie Jarosz - Founder & Chief Trade Strategist, TradeMoves LLC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
GovCon 101: HubZone
The Federal Government has contracting goals for Women, Minorities, Service Disabled Veterans and HUBZone located small businesses. These set asides are a great way to gain entry into the complex world of Federal contracting. This class will introduce you to the HUBZone certification.
We will cover these key areas:
• Eligibility requirements for HUBZone
• Understanding the application process
• Understanding how to prepare before applying
• Staying Certified
Don’t miss out on this informative presentation on how you can take advantage of the SBA’s socio-economic small business set-asides.
Speaker(s): Lisa Wood, Director, Virginia PTAC an APEX Accelerator
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Insuring Your Craft Beverage Business
Making and selling alcohol involves significant and varied risks, all of which need to be managed. But how can breweries, wineries, cideries, and distilleries determine the insurance they need at each stage of growth?
In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Kyle Rheiner of Arthur Hall Insurance about the types of policies available to producers and best practices for developing a comprehensive risk-management strategy.
Speaker: Kyle C. Rheiner is a Certified Insurance Counselor, Agency Principal and is the Food & Beverage Practice Leader at Arthur Hall Insurance
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Create with Canva
In this beginner-friendly course, you’ll dive into the exciting world of graphic design using Canva.
Canva is a versatile design platform with thousands of ready-to-use attention- grabbing promotional templates to create business cards, flyers, social media posts, presentations, and business plans, just to name a few.
Canva also has a Magic Studio which utilizes AI to create images, videos, presentations, and so much more. Get ready to unleash your creativity with Canva!
Speaker(s): Dana Knott, LSBDC Central Region Director
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Smart Start
This workshop will not be recorded, attendance is required to receive bonus materials in the mail.
This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.
Course Description
To meet the growing demand of our region’s start-ups, we’ve created a course to accelerate your idea into an actionable start. Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
What you'll explore:
- If entrepreneurship is right for you
- How to pick the perfect customers
- How to best validate your idea
- Keys to growing an iconic brand
- Steps to laying the foundation for a legitimate business
- What resources are available to you
- Determine what stage you are in and what your next steps are
Bonus Material (worth $450):
1. Entrepreneur Certificate
We’ve partnered with StartUp Virginia to provide you with a scholarship to complete a certificate in entrepreneurship. You will receive your unique scholarship code in the mail upon completion of Smart Start along with a link to get started.
2. Entrepreneur Guidebook
Our region's #1 guide for entrepreneurs that includes everything you need to start smart.
3. E-Myth Revisited book
We believe every business needs to start with growth in mind. This book outlines the steps to consider when working _on_ your business.
4. Tax Calendar
A tax calendar prepared by a tax accountant to keep track of when and what taxes are due as a business.
Cost:
$35.00 per company for up to four members of the respective company to participate
Fine Print:
The cost of this workshop is directly allocated to Greater Roanoke & NRV Small Business Development Center programming.
Refunds are not available. The cost of the workshop covers the planning, preparation, and materials that are coordinated in advance.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
How to Manage Your WordPress Website
Join us and learn how to create and/or better manage your WordPress website!
Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including:
User management
Page creation and editing
Image and video uploads
Plugin management
Linking to social media
Speaker: Cameron Nelson, Technology Advisor, Virginia SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
First Thursdays with the SBA: Market Research w/ Census Data and Other Free Tools
Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.
Market research is an integral step in creating your business plan, identifying your competition, and identifying your market. In this workshop we will cover free resources to find market research data using the following databases:
Census Business Builder
International Trade Data
Trade Group Data
ESRI
Speaker(s): Martin Short, Lead Economic Development Specialist & Public Information Officer
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Simple Business Plan Bootcamp
Create a Basic Plan for Your Small Business. All businesses need a plan to succeed.
Your plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers, important activities and key resources can make sure you’re focusing your business on profitability and growth
Unfortunately, the business planning process can be confusing and complicated. The format of a traditional business plan can be long, lengthy and intimidating to write. Knowing what information is critical to include and knowing where to get that information can result in a plan that isn’t helpful or ends up on the shelf ignored.
In this two-session class, we will take a fresh look at how to create a plan that works for your small business. One that is less confusing, gives you the ability to make important decisions and helps you figure out how to determine what information you really need before you execute the plan. SBDC Manager Eric Byrd will walk you through building your own simple business plan using The Business Model Canvas and other tools so you can easily chart a course for success.
In the first session (part one) you will identify the 5 Elements of Your Plan and define the structure of your business concept. This is the foundation of your plan and of your business once you open your doors at launch time. Also in the first session (part one), you will discover how to identify your core Customer Segments and Value Proposition to map out what you need to know to turn your idea into an actual operational business. Between the sessions, you will do research and gather information about your key customers and value proposition to include in your basic plan. In the second session (part two) you will learn how to use your value proposition information to map out your business model and identify ways to confirm your concept using the data gathering and validation techniques. Also in the second session, you will be exposed to the three core Business Finance concepts you will need to understand to turn your idea into a functioning business. Throughout the process, you will be able to ask questions and identify the specific information you need to have to create the right plan for your specific business.
Speaker(s): Eric Byrd, Manager, Loudoun SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
A Mind for Business: Making Strategy Part of Your Skillset
Having a "mind for business" isn't inherent -- it CAN be taught!
Learn what it means to think strategically for your business, and methods for carrying out strategic planning, thinking, and decision-making.
Post-workshop, registrants will receive a free digital workbook for strategic decision-making, a copy of the slides from the webinar (covering decision-making as well as planning and methods for thinking strategically), and access to a recording of the webinar minus the live Q & A section at the end.
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Building Your Business Performance Dashboard Metrics
During this workshop you will be guided through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this workshop you will learn:
What business dashboards look like
Understand why a “scorecard” is important
Become familiar with the principles that guide your 1st dashboard draft
How to get started and begin building a dashboard for your business
Decide on a group of simple but important key metrics
See what software is available, making scorecard development easier
Learn how and when to use these new business metrics with your business team
See how dashboard insights can make a positive impact on your business performance
AND... hear answers to many of your business briefing questions in real time!
Speaker: George Siragusa, Senior Business Advisor
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Building Your Value Proposition Design
The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.
The VPD is absolute "ground zero" thinking for:
Entrepreneurs with ideas for a product or service business
Early stage companies
The VPD is critical formative thinking for:
New business ventures
Growth businesses
The VPD is valuable for:
Businesses considering a “pivot” in some aspect of their business
Mature businesses looking to expand or grow their offerings or markets
The VPD will:
help clients understand how they can create enduring personal value with your products
lower your cost of customer acquisition and retention
avoid wasting your scarce resources of time and money
Upon completion of this NO-COST webinar you should be able to:
Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
Understand 3 specific benefits VPD brings to your business
See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
Understand the relevance of the Value Proposition Design (VPD) to your business
Become familiar with the 8 steps to building / refining a VPD for your business
See a list of 10 characteristics of a great Value Proposition Design
Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
Answer your specific questions about VPD along during the webinar
Speaker: George Siragusa, Senior Business Counselor
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
ON DEMAND COURSES
