Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

• How to choose your target group(s)

• How to communicate with your target(s)

• Market Definition

• Market Segmentation

• Competitive Analysis

• Company Branding

• Online (SEO) and Offline Marketing

Speaker(s): Bernard Ferret, Senior Business Counselor, Mason SBDC

Fee: No Cost

Fine Print:

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight. 
 
Pre-registration is required to receive the instructions to attend the workshop. 

 The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you. 

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.