Lesson 4: Defining Your Ideal Customer

How do you define your ideal customer?

To identify your ideal customer, you need to start with any data you’ve gathered about your existing customer demographics.

These items may include:  

• Age 

• Race/Ethnicity 

• Gender 

• Income Bracket 

• Geographic Location 

• Occupation 

If businesses are your main customers some important data to collect may include: 

• Industry  

• Location 

• Number of employees 

• Budget 

• Revenue