Lesson 4: Do You Know Your Customer?

Who is your ideal customer? This might seem obvious, but many businesses haven’t put much thought into this subject and end up wasting resources trying to acquire the wrong customer.

Ideal customers are the individuals that are best served by your product or service, are easy to attract, are loyal to your brand, and become repeat customers.

In other words, these are the people you want to focus on attracting to your business. Identifying this will allow you to focus your efforts and attract customers that you want.