Lesson 4: Buyer Persona
Many businesses choose to create a “buyer persona” as a fictional representation of their ideal customer. This practice allows you to better visualize your target customer and develop targeted content that is relevant to your customers.
Here’s a sample buyer persona:
Mary is a 40-year-old stay at home mom with a household income of $80,000. She’s married with children in high school and lives in the suburbs. Healthy living is a priority for her, and she spends $150 monthly on essential oils. She wants products that are high quality and are safe for pets and children.
Action Steps:
If you haven’t already, get connected with an SBDC Advisor. Our advisors can help you navigate the necessary steps to make your business thrive.
Define your ideal customer: Use a template or checkout online tools like Hubspot’s to help create your buyer persona.
