Lesson 3: Write it Out!

Exercise: How to define your brand 

Start with a clean slate. 

If your brand walked into the room and sat down, what is it like? What is it interested in? What’s important to your brand? Can you draw it as a person? If it was a person, how would you describe them? What does your brand love? What does your brand hate? 

Pull out your notepad, or open a word document, and try to answer a couple of these questions about your brand.