The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute "ground zero" thinking for:

• Entrepreneurs with ideas for a product or service business

• Early stage companies

The VPD is critical formative thinking for:

• New business ventures

• Growth businesses

The VPD is valuable for:

• Businesses considering a “pivot” in some aspect of their business

• Mature businesses looking to expand or grow their offerings or markets

The VPD will:

• help clients understand how they can create enduring personal value with your products

• lower your cost of customer acquisition and retention

• avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to:

• Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture

• Understand 3 specific benefits VPD brings to your business

• See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business

• Understand the relevance of the Value Proposition Design (VPD) to your business

• Become familiar with the 8 steps to building / refining a VPD for your business

• See a list of 10 characteristics of a great Value Proposition Design

• Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy

• Follow a “use case” to help illustrate how the VPD can inform your marketing strategy

• Answer your specific questions about VPD along during the webinar

Speaker: George Siragusa, Senior Business Counselor

Fee: No Cost

Fine Print:  
 
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight. 
 
Pre-registration is required to receive the instructions to attend the workshop. 

 The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you. 

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.