Maximize your Marketing: SWOT Analysis & Value Proposition

A SWOT analysis is used by businesses of all sizes to identify their current position in the market, along with opportunities for improvement or growth. It should be updated on an annual basis as your company evolves, or more frequently if you have new competitors enter the market or are considering expansions into new markets. The SWOT analysis acronym stands for:

• Strengths: what your business does well

• Weaknesses: what challenges your business

• Opportunities: how your business could expand or grow

• Threats: the outside forces that threaten your business

A value proposition is the promise of value your company or product offers to your customers, and the specific solution to a problem that your company offers and your competitors cannot. Working through page 2 of the download step by step will help you define your company’s value proposition.