Maximize your Marketing: Customer Persona

Customer persona is a research-based profile of a typical target customer. Companies who understand their customer persona can do a better job attracting and keeping customers.

You probably have a good idea about some of your target customer’s traits - their age, income level, geographic location, or vocation. Customer persona goes deeper than that into a target customer’s beliefs and behaviors. Fine-tuning your customer persona with our download will help ensure all of your marketing activities are tailored to your target customer’s needs.