The following will be covered during this live webinar:

• Power of SEO and social media for attracting customers, including local SEO to precisely target your market.

• Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.

• Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.

• What your digital channel strategy needs, to be effective in terms of content, technology and investment.

• How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.