Maximize your Marketing: Vision, Mission, Values

There’s a lot to do when starting (or running) a small business. Business licenses, hiring, payroll, inventory, pricing, policies and procedures…you get the idea. With all that’s on their plate, some small business owners skip the step of identifying their mission, vision, and values. While it might seem like an optional exercise, it’s actually critical to your business. It will help you when planning for the future (vision), when determining what your target markets and products should be or how you are going to achieve your vision (mission), or when you need to make difficult business decisions (values).

Our worksheet will walk you through a brief exercise in determining your vision, mission, and values, and you can add it to your business plan and communicate it with your investors, partners, and employees. So grab a pen, pencil, or keyboard and set aside some quiet time to work on this key part of your small business dream.

Once you are ready to start, we’d love to help you get your business set up or if you are an existing business, help you refine your vision.