Maximize your Marketing: Trade Specific Forums

Are trade shows, trade publications, or conferences a part of your marketing strategy? Should they be? Most companies that sell in business-to-business channels (and some that sell to consumers) need to include trade specific forums in their marketing plan. These marketing channels often have a longer lead times than some other channels and require some planning.

Our download will help you think about the trade shows or conferences you should attend as a participant or exhibitor, along with any trade publications you should target with advertising or public relations.