Maximize your Marketing: Savvy Channel Choices

Marketing Channel: tools and platforms used to communicate with your target audience and ideal customer

When you think about marketing channels for your business, there are likely more opportunities than you have time or resources to explore. Our Savvy Channel Choices worksheet will help you narrow your focus so you can identify the channels that will give you the most return on investment, whether that investment is money or your time.

You’ll begin by listing the channels available to you, along with the channels you notice your ideal customers seem to use. After reflecting on your goals, you’ll work to identify the best channels for your business at the current time. It’s a good idea to revisit your channels and their effectiveness on a regular basis.