Lesson 2: Customer Loyalty

Improved Loyalty 

When you begin regularly engaging with your customers, they will start to develop deeper, emotional connections with your brand.  

This loyalty means more sales, according to Fundera: 

• 43% of customers spend more money on brands they’re loyal to. 

• Loyalty program members spend between 12-18% more per year than non-loyalty program members. 

• 80% of customers are willing to pay more for a better customer experience. 

These loyal customers will spend more, actively promote your brand, and increase your customer retention rates. Which leads us to the next benefit.